About us

Who we are

Bay PR is a full service public relations consultancy headed up by Deborah Ivison.
We specialise in delivering communications programs that work.

Our background

Bay PR specialises in generating proactive, results-driven communication programs. We pride ourselves on offering a professional service that delivers outstanding campaigns and provides client satisfaction.

Deborah Ivison has over 20 years experience in public relations, both in-house and consultancy, working for both local and global brands and organisations.

Deborah established her career working as a publicist for the BBC in London where she was responsible for publicising and promoting popular TV programs, TV tie-ins and celebrities. Deborah then worked as a publicist for Penguin Books where she rolled out an extensive retail promotional program and PR campaign for their children’s classic titles.

In 1997 Deborah assisted in the start up of a medium sized London based consultancy specialising in travel and consumer PR, managing clients such as Cathay Pacific Airways, Insight Holidays, Glenfiddich Scotch Whisky and Ryannair. This agency has since become one of the leading travel and consumer PR agencies in the UK

Following her move to Sydney, Deborah set up as a freelancer working for clients such as Sony Music, generating publicity for their Australian and international artists. In 2000, she became a group director for Professional Public Relations’ consumer lifestyle division where she managed a team of consultants and was responsible for the creative and strategic implementation for a diverse group of consumer clients, including EnergyAustralia, BeefEater Barbecues, Hoover Floorcare, Vitasoy Soymilk, Yahoo! Australia, New Balance and the Public Trustee of NSW.

In 2004, Deborah set up Bay Public Relations with foundation clients, Combined Rural Traders (CRT), Fantastic Furniture and St George Appliances… and the agency has gone from strength to strength.

Deborah’s extensive experience across a wide range of industries and in dealing with a broad cross section of media, has enabled her to take a creative approach to the business of public relations, which many of her clients have benefited from.

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